One of our volunteers has brainstormed an number of ideas - we love hearing them, and will be thinking about what is feasible with the resources available to us. Please, jump in with your own ideas, or build on what's below!
Just saw your documentary and was moved to try to brainstorm some ideas for raising awareness about Sass's plight. Some of these may seem far-fetched, but please bear with me. You can never have too many people looking for Sass, no matter where they come from or what their reasons are for finding her: genuine animal lovers, hero worship (more later), or folks who just want to be part of a good story, etc.
1) Have you ever considered putting your Sass flyer on promotional items: t-shirts, hats or buttons? This could probably be done inexpensively online, or maybe one of your volunteers could do this. You could give these items to American U students, joggers/bikers in targeted parks/areas, residents, commuters and the poor homeless folks living along Sass's path of travel, raising the community's awareness.
2) Is it possible/feasible to get a mural or billboard with Sass posted somewhere in the city?
3) Volunteer Barbecue-Picnic: Since Sass is likely hiding out in parks during the day, hold a pot-luck picnic for your community of volunteers at one or more of the places/parks that Sass has been tracked or spotted: AU Park/Campus, Bayard or Rock Creek Park? Create a large poster of Sass for the event, and offer Sass promotional items, and maybe even a burger/hotdog to park visitors, turning them into Sass spotters. Some potential benefits:
* raise the awareness among folks who live near and frequent those parks/locations.
* promotional items - like traveling flyers, will spread the word around the park area
* these events would familiarize searchers with targeted areas, making them more likely to return to search for Sass or post flyers
* strengthen the bond, communication, cooperation of your volunteers and even maybe add to the volunteer ranks a bit
* capitalize on the event to raise more publicity, possibly get some more local news coverage.
* add to the documentary by inviting the author of your documentary to film this part of the story. It's is a compelling, moving story and he might want to continue following it all the way to it's resolution. If he's unavailable, ask for volunteer filmmakers to capture the event for Sass's documentary.
You can control how large or small you want to make this. If you are uncomfortable with the idea of a Sass picnic, then team up with a local animal rescue group or charity like the ASPCA and make it a homeless animal awareness and/or fund raising event, as well as a "Help Find Sass" event. This could all be promoted via social media (or not), depending on the desired size of the gathering.
4) Viral PSA video: This is more of a long shot, but publicity is Sass's best friend. To create a viral video about Sass, an effort should be made to try enlist the help of local celebrities to do a short public service video in support of finding her. This could be current/former sports figures from the Caps, Wiz, Nats and Redskins, sympathetic on-air personalities, etc.
Although she's not local, animal advocates like Betty White instantly come to mind. Some local athletes might be reasonably accessible. An Ovechkin PSA, for instance, would instantly become a viral video in DC. Michael Vick has been working with the Humane Society and would probably do this, given the chance. As more and more of these PSAs get created, it becomes a phenomenon. You might get more new coverage, possibly a mention on sports talk websites, tv, radio, etc.
The increased publicity would likely attract more volunteers, and hopefully, catch the attention of additional search/tracking experts who might help, even just for the glory (possibly for free, knowing how much you're already spent). With all the publicity and an ongoing documentary/search mystery, the person that finds Sass would become an instant hero in a heart-warming story and documentary.
There's a huge community of animal lovers out there, willing to help. The more Sass's story grows and gets out there, the more good people will get involved.